Maybe the licensing will come via the materials used.
Or the more commercially available ones will be set up to a lower resolution - the idea for these is pretty much to enable remote communities or future long duration space missions to create replacement parts for vital equipment as needed (getting closer to 40k's STC system

), or for one offs, such as custom medical prosthetics (and on that count, wasn't there something in the last few weeks about doing something similar, but using cells to print new skin for burn victims, with the possibility of expanding it to replacement organs?)
I can also see film and tv prosthetics makers loving it - scan the actor to build a 3D image, and print the appliques to that, rather than having to go through head/body casts).
And the cost will probably still be on the order of "serious wonga", even with competition lowering the price.

There's also time to consider - how many parts will someone be able to produce in a given time period, compared to injection moulding? Might be good for prototyping, but not for bulk mass production. Chuck in power and raw materials costs, and it might not be worth it.